The challenge of every blog is to increase more traffic as part of our online strategy.
Well, thanks to SEO, Email Marketing, and the use of Social Networks. Today, content marketing is the most effective way to increase traffic to your website, get links and interactions on social networks.
Different Types of Traffic
There are two main types of traffic: organic traffic and paid traffic.
“organic traffic” refers to site visitors from search engines like Google or Bing.
On the other hand, visitors considered as “paid traffic” are those who come to your site through advertisements (such as Google Adwords and Facebook Ads), promoted links and other paid methods.
Statistics have shown that 51% of all traffic to most websites is organic. Thus, many site owners compete to optimize the SEO of their website to the maximum. After all, who doesn’t like a free and profitable method?
But, organic traffic is a long-term investment. Getting your site to rank on the first page of search engine results is tough competition. For months, you may not see significant results, especially if your site’s niche is an information-packed industry.
If you want to see immediate results, consider the paid traffic option. You can set it up in minutes and receive traffic the same day.
Tons of advertising services also offer various options to drive traffic. You can choose who sees your ads based on your location, age, gender, and other criteria.
How to Increase Website Traffic
Most of the bloggers and companies I work with make the same mistake. They want to increase traffic to their websites or blogs and for that content to go viral. But most fail in that attempt. This happens because we do not study the blogs of people or companies getting it.
Create Engaging Content
First, set up your corporate or personal blog. It is an excellent way to attract new visitors to the website with exciting content. Thanks to a blog, you can rank your website through internal links.
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Provide informative articles (create professional images and share videos and infographics). And make all content easy to read.
Always, always, the work begins with understanding your audience, who you are targeting. can summarize the process in the following steps:
- Understand who your audience is and what content they consume.
- Use online tools to generate content.
- Create impact titles.
- Listen to your audience and create the content they need.
SEO Optimization
Optimizing your website for SEO means making your site more suitable for search engines and visitors alike.
Well-implemented SEO will help your website rank higher in the search engine results pages (SERPs), thereby generating traffic to your website.
A simple start to optimizing your website is to do keyword research for your content. You will know if many people are searching for a specific keyword and how high the competition is.
From there, you can determine which keywords you want to use that are likely to rank well in search engines.
Titles and Meta Descriptions
Use metadata to improve the readability of the text. These texts have a significant impact on whether people will visit your website or not. It’s the first piece of information people read on search pages before visiting your website:
- Title: 60 characters max.
- Fill in the title of each web page.
- Meta Description: 156 characters max.
- Write a concise meta description. This “short page summary” shows your visitors what they will find once they click through to your website.
Mastering Long Tail Keywords
If you want your content to increase your website’s traffic, you should consider organic traffic. It is a longer-term bet, but it is an almost safe investment. Today, after the changes in the Google algorithm, long-tail keywords have a lot of relevance.
Make your Site Mobile Friendly
Mobile phones account for 52% of all web traffic should be enough to answer why your website should be mobile friendly. If visitors have a poor mobile experience on your site, they may never return, and you will lose a large part of the potential traffic.
You may be wondering what type of website is considered mobile-friendly. The basic answer is that it should react to its use in mobile phones; it should automatically adjust the screen according to the device’s screen size.
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