Creativity has become one of the soft skills that companies have most demanded in recent times. Crises like the one we are experiencing mean that the work environment demands professionals who go beyond the norm and can offer something more to the companies in which they work.
Therefore, the company must promote lateral thinking so that its workers can offer their best. Outfitters point out 5 reasons why it is essential to boost your employees’ creative thinking:
Acquisition of new business: In a globalized world where competition is enormous in practically all sectors, thinking ‘out of the box’ can be the difference in reaching new clients convincingly and initially. In addition, a creative idea can make a difference in achieving that critical project.
Problem-solving: On a day-to-day basis, employees encounter many problems that, although they usually have an easy solution, something more complicated always arises that requires greater attention. The most creative professionals can look at this complication from another angle and imagine solutions that would never have been considered, which could substantially improve the situation that initially raised the problem.
Process optimization: The longest-standing companies usually have very established processes that have remained unchanged for years. This is because they usually work, but it doesn’t hurt to consider a possible improvement in these processes, which would lead to time and money savings for the company. Those most creative workers will be able to consider whether what they have been doing forever is the best solution, and they can design new processes that will speed up the company’s day-to-day operations.
Improvement of corporate image: Amazon, Facebook and Google are companies that have become giants thanks in large part to the fact that they have had professionals capable of seeing the business from a new prism since their inception and who continue to reinvent it day by day. Having a work team in which creativity prevails allows companies to stay ahead of the current situation in the sector and show themselves to the market as true visionaries.
Professional growth: Lateral thinking has become one of the great weapons that a company’s employees have to stand out in their teams. Creativity is essential for both the personal and professional growth of workers. Companies always bet more on profiles that are out of the ordinary and look for new ways of doing things.
One of the best techniques that can be used to boost creative thinking within a company is gamification. For example, through TeamBuilding activities, companies can encourage the creativity of their employees while having fun. In addition, these actions improve communication and teamwork among the staff, also allowing the identification of employees’ primary soft skills.
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