SEO Strategy in 2025: SEO is all those techniques and actions that help you rank higher in search results organically, that is, without having to pay Google or any other search engine. Considering that 3.5 billion searches are made on Google every day (which is equivalent to 1.2 trillion searches per year), SEO is a strategy that many companies should implement, both to increase their visibility and to get leads, gain authority and increase their conversions; as long as they make sure that their target audience is present in search engines and that they make queries related to their sector.
However, SEO does not encompass a single general strategy that can be applied to all types of business. Although it has some common bases, it is important to adapt the SEO strategy to the circumstances, needs, and niche to which each business belongs.
1. SEO for eCommerce: Conversion-focused Optimization
Do you have an e-commerce site that sells nationally or internationally? One of the main reasons why online stores work on their SEO is because many users search for products on search engines, so your main objective when developing an SEO strategy will be to get more sales. Below we indicate the three most important actions in an SEO strategy for this type of business model.
Product Listing Optimization
Product pages are the online showcase of e-commerce, that is, the most important part of online stores. Therefore, it is also the most important part of an SEO strategy in this type of business model. These are the pages that you should prioritize in a strategy of this type because they are what potential customers expect to find when they search for products in search engines.
To achieve this, the most important thing is to make a good selection of keywords and include them in different parts of the product pages, such as the title, description, technical sheet, etc.
The way you write your entire product page is also very important. Texts should be clear, descriptive, attractive, and concise, and address both the benefits of the product and potential customers’ questions. Also, you can’t forget to include visual elements such as quality images or videos, which should also be optimized for SEO.
Content Strategy
Aside from product pages, your potential customers can also get to know you through articles on different topics. In other words, you can rank the content you create for your blog section. While product pages aim to rank for keywords that are more conversion- and sales-oriented, blog articles are more informative and aim to answer customer questions and concerns. That’s why both are strategies that complement each other perfectly within an SEO methodology.
You can publish articles on a wide range of topics, always keeping in mind the needs of potential customers by searching for relevant keywords. In addition to informative articles, you can also make product comparison articles, customer experience articles, or product reviews.
Technical SEO
Technical SEO is a branch of SEO that works on optimizing aspects related to the website structure, loading speed, security, and user experience. All of this will also influence good positioning in search engines.
Technical SEO is always important, whatever your business model, but if we apply it to e-commerce, three aspects are essential:
- Loading speed: You can achieve this by optimizing images, minimizing the implemented code, and using quality hosting. Google offers you a free tool to check the loading speed, it is called PageSpeed Insights.
- Responsive Design: This will help the website adapt to all types of devices and will ensure that all types of users can have a good experience on the website.
- Organization into Categories: The URL structure must be clear, logical, and intuitive, not only so that users can better navigate the website, but also so that search engines can better understand the page and position it correctly. In this sense, an appropriate internal linking strategy is also essential.
2. SEO for B2B Businesses and SaaS Companies: Generating Qualified Leads
SEO for B2B companies also presents unique challenges. The main difference with e-commerce SEO is that the conversion is not usually a direct and, perhaps, a one-time purchase. Conversion is much more complex and it is usually more difficult to convince customers, with whom you always seek to generate a long-term relationship. In this sense, SEO for B2B businesses seeks to impact professional profiles or decision-makers who are looking for a solution for their businesses. Therefore, the following three strategies that we present to you will be key.
Everything we are going to tell you below is also very practical for SaaS companies since it has many things in common with B2B businesses, so if your business is in this sector you can take note and apply it.
Creation of Technical and Educational Content
Valuable content is one of the most important parts of an SEO strategy for B2B businesses. Potential customers of these types of companies need very detailed information about the products or services before making a purchase decision. Therefore, well-targeted content will help them solve problems and guide their decision.
The content that works best is case studies and white papers (articles that analyze specific topics in depth), all of which are included in a corporate blog.
Choosing Long Tail Keywords
Regarding the articles we mentioned earlier, it is very important to perform good SEO optimization, which in this case begins by choosing a very specific type of keywords: long-tail keywords. These top keywords are more specific and reflect a more specific search intention. The idea is to incorporate them naturally in the texts mentioned above.
Landing Page Optimization
Landing pages are also a very important element in B2B businesses, and just like articles, you can also position them in the SERP. They will be the gateway to your conversion funnel and you must optimize them to capture leads and guide them to purchase. In this sense, the topics are treated in a more commercial way than in blog articles and must include a contact form. The simpler they are, the better, so avoid asking for too much information. It is also essential to add clear messages and attractive and effective calls to action.
3. Local SEO: Increasing Visibility in Specific Communities
If your business is open to the public in a specific location, you want to appear in the searches of people who are near you or who are looking for products in a specific area. To do this, there are three key actions within an SEO strategy that cannot be missed.
Create and Manage a Google Business Profile
Google Business Profile is a free tool offered by the search engine for companies to manage their online presence on Google platforms, such as Google Maps or the search engine, and to display important information for potential customers. A well-optimized profile will have more visibility and will allow customers to have more information about the company. Any company can create a Google Business Profile, but it is most useful for local physical businesses.
Customers can leave reviews on your Business Profile and we encourage you to respond to both negative and positive reviews. This will improve your online image and help you gradually gain a good reputation with your audience.
Use Geolocalized Keywords
Geolocalized keywords are those that include terms specific to a city or region. We recommend that you use them on the different pages of your website, as well as in your URL.
Create Local Content
Local content is content that is relevant and of interest to a specific community that lives or is located in a specific place. In that sense, publishing information about local events, news from the area, or topics of interest for a specific neighborhood will help you reach customers who may be interested in what you offer.
4. SEO for Blogs: Informative Content that Captures Qualified Traffic
The main objective of a blog is to get traffic by publishing valuable content for the user. Secondary objectives include building a community and becoming an expert in a specific niche. In this case, for an SEO strategy to be successful, three main actions must be implemented.
Choosing High-Volume Keywords
To get more traffic to your website, the main thing is to choose highly searched keywords that are related to topics of interest within your niche. Both here and in the previous business models that we have already discussed, the ideal is to rely on keyword research tools such as Semrush or Ubersuggest (which has a limited free version). In addition to a main keyword, select other secondary keywords to integrate into your article so that you can also rank for related terms.
The idea is to include these keywords naturally throughout the articles and for them to be well distributed throughout them.
Update Content Constantly
When it comes to positioning content, Google also values it when old articles are updated with new and relevant content, either by extending the length or modifying some parts. This will help you keep the older articles on your blog relevant. You can even analyze the keywords of older content and think about whether it is worth starting to position it for new keywords.
Develop a Clear Content Strategy
For a successful blog, it is very important to design a good plan in which you specify the topics you are going to cover, the frequency of publication, what your topic cluster will be like, and other rules to follow. This will help you to be more organized and professional and, therefore, to create better content.
5. SEO for Media: Real-time Ranking
SEO for a business model such as the media presents a unique challenge that sets it apart from the rest we have already talked about: immediacy. Every day, readers demand current events and fresh news, so SEO must be approached in an agile way in which it is not only important to attract readers, but to attract them at the exact moment. To do this, the three actions we propose below become essential in an SEO strategy for online media.
Use Trending Keywords
Unlike blogs, where the idea is to look for evergreen keywords that receive searches throughout the year, the goal of media outlets is to position themselves for keywords that receive a lot of searches at very specific times. To do this, it is key to rely on trend monitoring tools to find out which topics are generating the most interest and to incorporate the keywords into the piece of content created.
Indexing Speed
Just as it is important to create new content as soon as possible, in an SEO strategy for media it is crucial that search engines detect the pieces quickly to show them to the public. To do this, aspects such as the loading speed of the website and using the “news” tag in your sitemap will help Google prioritize your crawling. In this sense, we recommend that you use an XML sitemap for news and that you send your URLs to Google Search Console to speed up the process even more.
News-specific Optimization
As an extra recommendation, it is interesting to use the Google News tool using a specific sitemap for it and sending your URLs to the platform’s Publisher Center. If you want to know more about Google News, in this article we made we analyzed this tool in depth and how to use it to your advantage. In addition, it is very useful to use rich snippets to highlight news.