Usage of Artificial Intelligence in eCommerce to Increase Sales

According to data collected by the European Parliament, 68% of citizens favour the use of Artificial Intelligence. A high percentage reflects the popularity and acceptance of this technology among society.

From Shapelets, they explain to us that “almost without realising it, Artificial Intelligence has become part of everyday life for citizens and its application is found in areas as disparate as vehicles, cybersecurity or tracks associated with covid.

So it is not surprising that it has become one of the most well-known innovative technologies .”

However, this technological disruption is being critical, above all, in business.

Artificial Intelligence helps companies develop new products and services that speed up and optimise sales routes, increase production and quality, or save energy, among other activities.

Advantages of Artificial Intelligence for Online Businesses

1. Improved Recommendations

Thanks to the enormous volume of data collected by e-commerce, they can apply Artificial Intelligence to make better predictions about user behaviour and improve the recommendations of products and services offered to customers based on their consumption history.

Thus, machine learning technology improves ecommerce recommendation engines, helping you increase sales through personalisation.

2. Search Engine Improvement

On average, 1 out of 2 purchases is derived from the internal search process in ecommerce. Customers having a satisfying search experience is critical to increasing sales. Artificial Intelligence greatly facilitates a task that allows, quickly and easily, to offer added value to consumers about the products they are looking for, anticipating and optimising the process.

3. Chatbots

Chatbots or help assistants, based on Artificial Intelligence, already solve many of the queries, problems or doubts that customers have. Added to the “chat” channel, this technology improves user attention, increases sales, and consolidates the company’s image. But not only that, but it also helps online businesses to discover common customer problems and even offers information about what causes these problems to users.

4. Personalisation of Communications

Artificial Intelligence can analyse data and extract behaviour patterns quickly, thus helping to create a more accurate profile of customers, match them with the products they are most likely to buy, and display the most relevant content for customers. Users. In this way, ecommerce can personalise communications, such as the emails they send to their customers to remind them that they have not completed a purchase, recommend new products that fit their everyday consumption or send them personalised offers related to their profile.

5. Process Automation

Artificial Intelligence allows ecommerce to automate processes and tasks, which optimises business performance. In addition, this reduces employees’ workload so that their skills are used in higher-value studies, which helps minimise team stress, improve the work environment and increase their productivity.