Telegram is an incredibly popular cloud-based instant messaging service that offers voice and video calls and multimedia messages, just like WhatsApp and Messenger, which Meta owns.
It has 700 million monthly active users. Many businesses are also adopting the messaging platform because of bots.
What is a Telegram Bot, and How Does it Work?
Telegram bots are small automated programs that can be integrated into public Telegram channels or chats to perform specific predefined functions, including independently communicating. Telegram bots are practical and fun, capable of doing several things.
Telegram bots can perform all the functions of a human interlocutor. They can send text messages, videos, images, and other files. A Telegram bot executes multiple commands within a Telegram chat that request information or trigger specific actions.
For example, you can send a Telegram bot the following command: /help or /settings. The output of these commands appears in the Telegram chat as text feedback.
The list of commands could be as follows.
/stop
/temperature
/status
A Telegram bot can also provide the latest or trending news anytime. There is even another one that instantly fetches cat memes for Telegram users.
The main function of Telegram bots is to provide multiple results of automated tasks. This computer program can serve brands or businesses with many features, such as sending reminders or information, ordering, streaming music, etc. A bot can also post messages in a Telegram channel or group.
Telegram users can follow any bot they are interested in. The most popular is the Telegram bot, which has several features that businesses find incredibly useful. Telegram provides an API that can be used to create bots for gaming, productivity, social interactions, and e-commerce services.
Telegram bots can collect leads or offer customer support when connected to a ticketing system, CRM (customer relationship management), or other messaging platforms.
Why do Businesses Use Telegram Bots?
Bots are becoming increasingly popular as new use cases emerge. Telegram APIs also make it easy for brands to create Telegram bots and promote them to get more users for transactions.
Telegram bots simplify conversations between machines and users, allowing both to perform tasks seamlessly. Bots help brands engage users while gathering essential data and more.
Here are some of the reasons businesses use Telegram bots.
Reason #1: Better Engagement
Brands with an active customer base on Telegram can easily send videos, images, and audio to their customers and vice versa. Savvy businesses can create marketing campaigns that engage their customers in multiple ways.
For example, you can instantly create a Telegram chatbot to answer customer questions. The result is improved or better customer engagement.
Reason #2: Availability
Telegram instant messaging covers all major platforms, such as iOS, Android, and Windows mobile devices, with desktop apps for Windows, Linux, and Mac. Moreover, it has a web version allowing users to target prospects broadly.
Brands need not worry that their customers won’t be able to access this cloud-based instant messaging. They can send vital information to all their customers anytime, anywhere through Telegram bots.
The availability of Telegram bots increases the opportunities for businesses to find potential buyers and increase conversions.
Reason #3: Security
Every message sent on Telegram is encrypted, making the instant messaging platform one of the safest in the world. Considering the latest cybersecurity and hacking trends, using Telegram for business makes great sense for brands and businesses.
Organizations that use Telegram bots can be 100% sure that the platform will protect their crucial data and that of their many customers. Telegram is becoming one of the safest and best places to interact regarding services and products.
Reason #4: Transactions
Telegram allows users to link their bank accounts to the platform. This makes conducting financial transactions with companies on the chat platform easier.
Although this crucial feature is only available in Brazil and Russia, other countries will soon have access to it.
Reason #5: Free Platform
Telegram is a free chat platform, regardless of the number of messages or the purpose of use, i.e., for personal or professional use.
Companies can therefore use this platform to generate leads efficiently. Creating Telegram bots is also free and can be used to build a customer base.
Also, companies are deploying Telegram bots as great alternatives to mobile apps due to their ease of development. Users do not need to install any additional software or applications.
How to Use Telegram Bots?
Each Telegram bot has a specific username that allows it to register. If you know their username, it appears in the app’s results when you use Telegram’s search feature.
Tap the bot, and you’ll be prompted to start a conversation. You can start the interaction by entering the /start command.
Each robot has several possibilities of action and a wide range of functionalities. Select one of them and follow the on-screen instructions to enter the required data.
Telegram bots can convert media files, discover specific songs, etc., and get the desired result.
Conclusion
Telegram is an increasingly popular cloud-based chat application with over 700 million monthly active users.
It’s a tough opponent for Facebook-owned WhatsApp and Messenger, and no indication that will change anytime soon.
Telegram bots are powerful tools brands use to target, reach, and stay in touch with potential customers. They can optimize many processes, including the automation of customer support services.
